Tag Archives: military

AirAsia’s Application of the ‘Thirty-Six Stratagems’

Wong Wei Mei
Central China Normal University

Full manuscript: www.kon.org/urc/v13/wong-weimei.html

Abstract: Based on the ”36 Stratagems” (三十六计)—a compilation of strategies from the China Warring States Era, this paper analyses the transfer of military strategies into the corporate setting of AirAsia. The ”36 Stratagems” plan offers new perspectives about how to form creative strategies in today’s dynamic business landscape with similar characteristics to ancient Chinese warfare, particularly for the aviation industry surrounding AirAsia in South-East Asia. This paper illuminates the different ways AirAsia utilised one of the stratagems during the global economic crisis in 2008 and how the low-cost carrier adapted the stratagem to the business model and market condition.

Continue reading

Youth Empowerment: How College Students Can Affect Peacekeeping

Lauren Candemeres,
University of Tampa

Full manuscript: www.kon.org/urc/v12/candemeres.html

Abstract This research questions how increasing the awareness of college students on topics such as military action and foreign relations affects how the United States conducts peacekeeping. Although there is much research available on topics such as the growing disconnect between the military in America and civil society and the media’s influence over public opinion, there is very little information on how these issues have influenced each other, how they have affected our youth, and how peacekeeping operations are conducted throughout the world. How have we gotten to where we are today in terms of peacekeeping and what can we do to improve those conditions? To discover how college students view peacekeeping, a survey was made available on survey monkey in which students answered questions about what they thought would be the most successful forms of peacekeeping, and why or why not they thought education should be increased on this topic. The survey received very positive feedback, with unanimous support for increasing education for a variety of reasons. These findings reveal the need for more research and more action regarding increasing awareness of college students on military and foreign affairs.

Continue reading

A Holistic Approach to Understanding Military TBIs: A Multidisciplinary Perspective

Stephanie L. Summers, Christie Chung*, Mills College

Full manuscript: www.kon.org/urc/v10/summers.html

Abstract This paper reviews the major findings and controversies relevant to military-related Traumatic Brain Injury (TBI) from various disciplines (mainly psychology, medicine, and neuroscience). The aim is to aid readers in examining the topic from a multidisciplinary perspective that takes into consideration the interconnection of the various domains of functioning affected by a military TBI in order to better understand the complicated challenges faced by military personnel who are returning to our communities with such injuries. I will begin by briefly defining TBI and explaining how a TBI may occur, followed by a review of studies regarding biopsychosocial outcomes that represent the most commonly noted changes, complications, and challenges an individual with a military TBI may face. Then, the implications of the research are presented, the connections that can be made between them, and the new directions the research community should pursue in order to further our understanding of the military TBIs on all levels of functioning and from injury to outcome.

Continue reading