Allison L. Attal, Baylor University
Full manuscript: http://www.kon.org/urc/v8/attal.html
Abstract The effect of sorority affiliation on artificial tanning frequencies was investigated. Variables were measured using an artificial tanning survey developed for this research. The results indicated that while the proportion of participants that had used a tanning bed at least once was higher for the sample of sorority members than for the sample of non-sorority members, there appears to be no connection between sorority affiliation and frequency of tanning bed use over the past month and past six months. That is, on a monthly and semi-annual basis, sorority members are not more likely to use a tanning bed more frequently than non-sorority members. The findings are consistent with theories of the effects of peer crowd identification and appearance motivation on artificial tanning habits.