Tag Archives: marketing

The Influence of Media Marketing on Adolescent Girls

Erica Laurén Sanders
The Master's College

Full manuscript: http://www.kon.org/urc/v8/sanders.html 

Abstract Current research suggests that “mass media (TV, movies, magazines, internet) pervade the everyday lives of people living in Western societies, and undoubtedly one of the effects of such media saturation is the pervasive transmission of societal beauty ideals” (Tiggemann, 2006, para. 2). The purpose of this study was to determine the impact of media marketing on adolescent girls from the ages of 16-19. The survey instrument was distributed to students who were enrolled at the Academy of the Canyons located in Santa Clarita, California, during the spring of 2007. STATPAK was employed to examine the data, and the One-Dimensional Chi-square test was used for data analysis. The findings of the study yielded some significant results. The conclusions of this research suggest that media marketing does influence adolescent girls more than adolescent girls may be aware.

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