Tag Archives: Festivals

A Study of Attendees’ Motivations: Oxford Film Festival

Taylor Thomas, Young Hoon Kim*

Full manuscript: www.kon.org/urc/v10/thomas.html

Abstract The purpose of this study was to explore the motivations of attendees at the Oxford Film Festival, held in Oxford, MS. One hundred nine surveys were collected, and factor analysis was used to group 10 individual motivators into 3 factors. The three factors were Togetherness in Good Environments, Money, and Film Itself.

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