Category Archives: Research Manuscripts

Influence of Gender and Social Setting on College Student Food Choices

Kaela Giles, Jeannette Davidson, RD, LDN*, Magdalena Sas, Ph.D.*, Bradley University

Full manuscript: www.kon.org/urc/v15/giles.html

Abstract: This paper examines how interactive technology has been innovating the retailing industry since the nineteenth century, while improving today through virtual reality and assisted reality. These innovations have had a tremendous impact on visual merchandising displays, both at storefronts and within stores environments, and they affect consumers’ experience (behavior and buying power). The study of immersive technology pushes innovation in the retail process. New tools for improving points of sale have not been widely accepted amongst consumers and retailers and some perceive interactive technologies as enablers and others as disruptors of present retail operations. This research paper will present the benefits and drawbacks of retailers incorporating interactive technologies and innovative visual merchandising strategies into the store environment.

Read the full manuscript: Influence of Gender and Social Setting on College Student Food Choices

Examining the Benefits and Drawbacks of Retailers using Interactive Technology and Visual Merchandising in Store Environments

Myaesha Ingram, Bridgett Clinton-Scott*, University of Maryland Eastern Shore (UMES)

Full manuscript: www.kon.org/urc/v15/ingram.html

Abstract: This paper examines how interactive technology has been innovating the retailing industry since the nineteenth century, while improving today through virtual reality and assisted reality. These innovations have had a tremendous impact on visual merchandising displays, both at storefronts and within stores environments, and they affect consumers’ experience (behavior and buying power). The study of immersive technology pushes innovation in the retail process. New tools for improving points of sale have not been widely accepted amongst consumers and retailers and some perceive interactive technologies as enablers and others as disruptors of present retail operations. This research paper will present the benefits and drawbacks of retailers incorporating interactive technologies and innovative visual merchandising strategies into the store environment.

Read the full manuscript: Examining the Benefits and Drawbacks of Retailers using Interactive Technology and Visual Merchandising in Store Environments

Mobile Retailing: What Factors are Hindering this Trend?

Patience Ankomah, Bridgett Clinton-Scott*, University of Maryland Eastern Shore (UMES)

Full manuscript: www.kon.org/urc/v15/ankomah.html

Abstract: This paper focuses on the relationship between the retailing industry and mobile shopping by examining consumer shopping preferences for mobile retailing. The major purpose of this research paper is to explore factors that may be hindering mobile shopping from becoming more widely accepted by today’s consumers. This research topic will help retail professionals better understand the influence of mobile retailing and consumer shopping preferences.

Read the full manuscript: Mobile Retailing: What Factors are Hindering this Trend?

Causal Factors of Eating Disorder Behaviors in Adolescent Females

Sarah Barker, Bonnie Ahn*, Southeastern Louisiana University

Full manuscript: www.kon.org/urc/v15/barker.html

Abstract: This study aims to identify the relationships of psychological, cultural, biological, and environmental factors with the development of eating disorder behaviors among adolescent females. We hypothesize that individuals’ psychological, cultural, biological, and environmental factors differentially influence the development of eating disorder behaviors among adolescent females. The present study will employ an explanatory approach using a cross-sectional study design with a sample of 100 adolescent females ages 12-18 across southern Louisiana school campuses. There will be two instruments used, the Body-Image Ideals Questionnaire (BIQ) created by Thomas Cash and Marcela Szymanski (1995) and a self-made questionnaire. The BIQ aims to identify correlation between body image, personality traits, and psychological attributes linked to eating disorders. The self-made questionnaire will search for relationships between cultural and environmental factors with the development of eating disorders. Multiple regression analysis will be performed to address the study’s hypothesis.

Read the full manuscript: Causal Factors of Eating Disorder Behaviors in Adolescent Females

Healing Wounds with Honey

Tiffany Koenig, Joni L. Cramer Roh*, California University of Pennsylvania

Full manuscript: www.kon.org/urc/v15/koenig.html

Abstract: Honey has been used to treat wounds throughout the ages, even before bacteria were discovered. This research paper will discuss the healing phases and how honey plays a role in each phase. It also describes the proposed antibacterial, anti-inflammatory, and antioxidant mechanisms of actions and the clinical evidence of the efficacy of honey in a variety of acute and chronic wound types ranging from diabetic ulcers to Methicillin-resistant staphylococcus aureus. (MRSA) The use of honey as a wound-healing agent has many attributes that make it an option when treating athletes. Among the benefits discussed are honey’s properties, safety, and effectiveness. These benefits make honey not only a viable, but an optimal treatment option in modern wound care. The databases that was used to collect the 18 articles that will be discuss was MEDLINE Complete and SPORTDiscus. This review reveals the possible usage of honey in athletic health care, but further research is recommended.

Read the full manuscript: Healing Wounds with Honey

Experiencing Rural Morocco Through Healthcare

Lydia George, Dr. Amy Way*, Lock Haven University

Full manuscript: www.kon.org/urc/v15/george.html

Abstract: An international service-learning program to Morocco consisted of students and faculty from Lock Haven University and was conducted in 2009, 2010, 2012, and 2014 for a week at a time. Data was collected from different populations in Morocco and was analyzed based on the populations’ height, weight, BMI, blood pressure, and chief complaints. The populations were then compared to each other, to the national health of Morocco, and to the United States.

Read the full manuscript: Experiencing Rural Morocco Through Healthcare

The Beautiful and the Damned: Exploring the Negative Side of Masculine Attractiveness in Hiring Situations

Spencer L. Turner, Sean C. Willman, Robert R. Wright, Ph.D.*, Brigham Young University–Idaho

Full manuscript: www.kon.org/urc/v15/turner.html

Abstract: Although attractiveness can be an asset in many different situations, in some cases, attractiveness can produce negative outcomes in the workplace, which is known as the “beauty is beastly” effect (Heilman & Saruwatari, 1979). This study sought to explore this effect among men in hypothetical hiring decisions using two photos of men that varied in perceived attractiveness. Two-Way ANOVA results showed that the male attractive candidate was rated less favorably among male participant-raters while the average candidate received higher ratings from same-gender participants (F[1, 125] = 8.05, p = .005, η2 = .061). These findings highlight the possibility of male same-gender discrimination based on attractiveness, which is important given that many men will be evaluated by same-gender colleagues throughout their careers.

Read the full manuscript: The Beautiful and the Damned: Exploring the Negative Side of Masculine Attractiveness in Hiring Situations

A Critical Case Study of Teacher Education Student Created Memes

Sarah Swafford, Gary Padgett*, University of North Alabama

Full manuscript: www.kon.org/urc/v15/swafford.html

Abstract: From Facebook to Twitter, social media has introduced the world to memes. Memes are an innovative way to express an opinion or show true feelings without feeling pressured to answer in a certain way. The methodology related to using internet memes has been around for almost 20 years (Downes, S., 1999; Heylighen, F., 1996; Knobel, M., & Lankshear, C., 2007), but no one has yet combined it with the field of education research. Colleges of Education are already reaching out to students via Twitter and Instagram, so using memes to gather information from students is a logical next step. This article demonstrates how this has been done to improve teacher education programs.

Read the full manuscript: A Critical Case Study of Teacher Education Student Created Memes

Physiological Effects of Binaural Beats and Meditative Musical Stimulation

Elizabeth M. Hill and Christina M. Frederick, Sierra Nevada College

Full paper: www.kon.org/urc/v15/hill.html

Abstract: The current study examined physiological effects of meditation music and binaural beats on humans, solo and in combination. A binaural beat is the presence of two separate auditory tones with equal amplitude and slightly differing frequencies (Goodin et al., 2012). Meditation music is often used with binaural beats to calm individuals (Chan et al., 2008). There is reason to believe binaural beats and meditative music impact human vital signs (Wahbeh et al., 2012). Heart rate, blood pressure, and oxygen saturation were recorded from 60 participants, tested individually, and randomly assigned to one of three listening groups: Beat + Music, Music Only, or Beat Only. Participants experienced their assigned auditory stimulation through headphones for 6 min. Physiological responses were recorded before and during auditory stimulation. A one- way ANOVA showed a significant difference in mean heart rate between listening groups (p = .046). Due to sample size limitations, a subsequent Tukey test (Abdi & Williams, 2010) could not identify the location of the significant difference. The largest difference in averages (at 9.05 bpm) existed between Beat Only and Music Only groups, therefore, indicating this as the location of the significant difference. No significant difference was found between listening groups in blood pressure (systolic: p = .937; diastolic: p = .954) or oxygen saturation (p = .752). It is recommended future studies in this domain incorporate larger sample sizes to ensure statistical sensitivity.

Read the full paper: Physiological Effects of Binaural Beats and Meditative Musical Stimulation

Could our patients be better served? A health literacy assessment of rural community pharmacies

Brandi Jones, Truman State University

Full manuscript: www.kon.org/urc/v15/jones.html

Abstract: Pharmacy staff and patient health literacy practices were assessed for pharmacies in a rural MO county with many residents at risk for low health literacy. Using AHRQ’s Pharmacy Health Literacy Assessment Tool, overall weaknesses of county pharmacies determined as a result of the Assessment Tour section of the Tool included lack of interpretation services and poor print font size and clarity of leaflets. When a focus group was also conducted as part of the Tool, participants identified several barriers to service including reliance on their doctors, not their pharmacists, for medication information. The pharmacies in this sample were not as effective as they could be in meeting the needs of those with lower health literacy levels, and it is suggested that with some intentional changes, these pharmacies can better serve their patients with low health literacy.

Read the full manuscript: Could our patients be better served? A health literacy assessment of rural community pharmacies