Justin R. Bivens, Jonathan S. Gore*, Sytisha Claycomb*, Eastern Kentucky University
Full manuscript: www.kon.org/urc/v12/bivens.html
Abstract: The purpose of this study was to examine the association between personality traits and compulsive buying. We hypothesized that extraversion, agreeableness, neuroticism, and conscientiousness all uniquely relate to compulsive buying. Data were gathered from 369 undergraduate students who signed in to an online data gathering system and read an informed consent statement before filling out the questionnaires. The results showed that people with high levels of neuroticism and extraversion and low levels of conscientiousness tend to have more compulsive buying tendencies. Recommendations are suggested about evaluating potential consumers through a personality profile prior to the establishment of credit.
Introduction Compulsive buying can be defined as chronic repetitive purchasing that becomes a primary response to negative events or feelings (O’Guinn & Faber, 1989). Compulsive buying can lead to things such as debt, bad credit scores, and expensive credit card payments. Banks target recent high school graduates for starting up a new credit card account. This can be a serious issue that will affect their credit scores and their future opportunities with things such as rent, opening accounts for utilities, acquiring a mortgage or car loan, and investments that require a good credit score. The information on how certain personality traits affect compulsive buying can be crucial to the success of the students and into adulthood. The purpose of this study is to examine the relationship between the Big 5 personality traits and compulsive buying habits.
Read the full manuscript: www.kon.org/urc/v12/bivens.html