Motives that Predict Liking and the Usage of Facebook

Ashley E. Bohnert, Jennifer L. Hughes, Lexi Pulice-Farrow, Agnes Scott College

Full manuscript:

Abstract: Facebook has become one of the most popular social networking sites. A survey of 666 users was used to determine motives that were predictors of liking and usage of Facebook. The study was based on self-reports of users through an online survey, and participants were recruited by research assistants. Two hierarchical multiple regressions were conducted to examine possible motives for liking and usage of Facebook. The significant motives found for liking Facebook were keeping in touch, occupying time, sharing information, people watching, and entertainment. The significant motives found for Facebook usage included occupying time, sharing information, and venting. The findings of this study increase the understanding of motives that contribute to liking and usage of Facebook.

Introduction Social networking sites (SNSs) are the latest online communication tool that allows users to construct their profiles, share pictures, and post links (Tosun, 2012). Because of these applications, SNSs help users to present themselves, connect to a social network, and maintain relationships with others (Ellison, Steinfield, & Lampe, 2007). Facebook use has been categorized in several different ways. The articles concerning Facebook user motivation have varied in both their focus and methodology. However, a majority of the articles were about internal motivations, such as the need for social interaction. The most common internal motivation discussed was users’ desire to keep in touch with friends (Lampe, Ellison, & Steinfield, 2006; Joinson, 2008; Sheldon, 2008; Tosun, 2008). Expanding on this topic, researchers have explored the influence of social capital, which refers to the benefits received from relationships with other people (Lampe, Ellison, & Steinfield, 2008).

Read the full manuscript: