Monthly Archives: March 2012

Do Perceived Social Norms Affect Generosity?

Matthew Hagler, Catherine Lambert, Natalie Rothwell, and Karen Yu*,
Sewanee: The University of the South

Full manuscript: www.kon.org/urc/v11/hagler.html

Abstract Generosity, defined as one’s willingness to give, has been studied in a variety of contexts. The present study sought to uncover the effect of perceived social norms on generosity. Undergraduate students completed an electronic questionnaire supposedly examining community engagement. We exposed participants to one of three different social norms for generosity by embedding different statistics regarding the behavior of the average undergraduate student within the questionnaire. Following this manipulation were two evaluative questions measuring generosity via participants’ allocation of funds to outreach and charity, followed by an abbreviated version of the Interpersonal Generosity Scale (IGS).

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