Rachel Grumbine, Ellen Mills, Dr. Nina Collins*, Dr. G. Kevin Randall*, Bradley University
Full manuscript: www.kon.org/urc/v10/grumbine.html
Abstract Beverage consumption is a major source of energy; intake varies depending on demographics, availability, and personal and behavioral influences (Storey, Forshee, & Anderson, 2006). To date no studies were found investigating the milk and soda consumption behavior of college students and the factors influencing their choices relative to such consumption. Based on Martin and Martin’s (2002) Developmental Adaptation Model, this study employed hierarchical regression and path mediation analyses to examine distal (family consumption) and proximal factors that influenced beverage consumption among college students. The results of this research found the three most influential factors that affect amount of milk consumption by college students are taste, family consumption, and perceived nutritional value; the most influential factors for soda consumption was taste, frequency of eating out, and perceived negative effect on dental caries.
Introduction In the U.S. carbonated soft drinks and milk are the two most popular non-alcoholic beverages consumed, accounting for 39.1 percent of total beverage consumption (Ha, Caine-Bish, Holloman, & Lowry-Gordon, 2009). The establishment of unhealthy habits early in life can lead to a greater risk for chronic diseases in later life. This is a major health concern since peak bone mass is not reached until age thirty and further emphasizes the importance of milk and dairy consumption for adequate calcium status during young adulthood. However, a national survey reported that only half of young men and 21 percent of young women are consuming the recommended amounts of calcium (Larson et al., 2009). To date no studies were found investigating the milk and soda consumption behavior of college students and the factors influencing their choices relative to such consumption.