Monthly Archives: March 2009

The Impact of Celebrities on Adolescents’ Clothing Choices

Sarah Danielsson
The Master’s College

Full manuscript: http://www.kon.org/urc/v8/danielsson.html

Abstract The literature indicates that most adolescents look to celebrities and favorite actors for fashion ideas of what to wear and how to look sexy. The purpose of this study was to evaluate the clothing choices of adolescents. This study was designed to collect information on whether or not celebrities influenced adolescents’ clothing choices. The survey instrument, which was distributed to junior high students at Immanuel Christian School and to high school students at Valencia High School during the spring semester of 2008, requested demographic information and included five Likert-type scale questions. It can be concluded that adolescents do not look to their favorite actors for fashion choices. They like to look more mature with their clothing choices, and they do not prefer to shop at designer stores. Editor’s note: This study was conducted in the 2007-08 academic year.

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